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Case Study · Connected Vehicle · Service Digitisation · PLG

MyRenault
Service Booking

Digitised the full vehicle service lifecycle inside Renault's connected vehicle app. From the first booking screen to real-time service tracking. 83% of phone-based bookings migrated to app in 150 days.

Connected Vehicle PLG · Service Digitisation 150-day migration
Migration
83% phone to app in 150 days
North Star
Digital Service Completion Rate
1.2M
Monthly active users
83%
phone to app
in 150 days
79%
Digital Service
Completion Rate
4.5
Post-service CSAT
55%
Dealership call
volume reduction
The 150-Day Deadline

Why 150 days specifically. Dealers who don't see immediate volume shift revert to phone-first workflows within 6 months, undoing all adoption gains. 150 days was the window before the next dealer review cycle. Setting it publicly meant every team optimised for the same deadline, not their own comfortable pace.

The Product

The service booking flow covers three stages end to end: the customer books a service slot through the app, the dealer and service advisor manage the job through an integrated backend, and the customer tracks real-time progress without calling the dealership. Each stage is connected. A booking update from the service advisor shows immediately in the customer app.

App Screens
MyRenault home screen

MyRenault home screen

Service booking entry
Station and service selection
Date and time slot selection
Booking confirmation
Service tracking - vehicle received
Service tracking - in progress
Service tracking - quality check
Service complete - pickup ready
Service history
Dealer profile and ratings
Service Blueprint
1

Service Booking

Station, service type, date, time, issue description and photo upload

2

Orchestration

Dealer scheduling, service advisor assignment, technician workflow linked

3

Service Tracking

Received, inspection, repair approval, in progress, quality check, pickup ready

Service Booking Funnel
Entered service page
190K 100%
Station selected
162K 85%
Service type selected
150K 79%
Time slot selected
138K 73%
Booking confirmed
128K 67%

Biggest drop: time-slot selection (73%). Not because users don't want to book. The slots shown didn't match their availability. Improving real-time sync between app and dealership scheduling system was the highest-leverage conversion fix.

North Star
North Star Metric
Digital Service Completion Rate
Percentage of service requests successfully booked, executed, and closed through the app without offline intervention. At 79%, this measures true end-to-end adoption. A customer who books digitally but calls the dealer to reschedule doesn't count.
Business Impact
55%
Dealership support
call reduction
28%
Service advisor
productivity gain
60%
Booking processing
time reduction
+38
Service journey
NPS improvement
99.2%
Booking API
success rate